Reasons To Implement AI In Your Marketing Campaign Right Now
Artificial intelligence is the field concerned with both building of intelligence materials and understanding along with the ability to automate intelligent processes. AI is impacting on range of subfields as well as wider society and its application area is getting immensely greater by the time has passing. Advancements in AI system facilitating the huge support in today’s marketing concepts. The science behind the systems is elaborated by neural networks and expert systems that are computer programs and process inputs which provides valuable output for marketers. These systems assists in areas such as market forecasting, decision making, increase in efficiency of tasks usually performed by humans and automation of processes.
Marketing is about to get tangled by AI and there is no reason to fear to embrace the change in technology and applying it for rewards. Companies that quickly getting merged with AI are the best positioned to boost their growth and stand out from the crowd in the coming decades. Many startups and businesses have already added AI techniques in their family to get much profit and better growth and getting highlighted across the marketing world. Here are some reasons why you need to implement AI in your marketing campaign right now.
AI In Content Creation & Content Marketing
AI techniques are rigorously getting used in content marketing as well as content creation nowadays. Businesses are using AI to create and generate writing materials and contents where we can see few of examples of it as below:
- Wordsmith has generated more than 1.5 billion pieces of content across 42 industries by empowering AI to generate a content.
- Fox studios approached IBM’s Watson Team about creating a trailer for their movie, Morgan. The respective team had generated near about 100 horror movie trailers for the analysis, then Fox’s film down to six minutes of film that could be used for a trailer and the whole process was done in just 24 hours. This is the miracle of AI technology.
Just like this examples you can also implement the AI technique in your company’s or service marketing.
Google’s Machine Learning Algorithm
This algorithm were introduced by Google’s RankBrain in late of 2015, still its in market with updation. It works in conjunction with Hummingbird (Conversational search algorithm) to produce meaningful results with minimal human intervention. This algorithm let user search the web easier. Google is using this RankBrain AI techniques to calculate each company’s SEO and quality of online content. The another advantage of this technique is it differentiate good and bad websites by comparing it with your website along with the competitors which can affect on your website’s search results.
Contribution Of AI In Building Brand
AI can target the same person multiple times to build brand awareness and it also knows when and where to place an ad online to reach to the targeted audience. It consider company’s warehouse data and simplifies it into a profile for each individual customer which rewards in opportunity to the marketers to learn everything about their potential customers. With the help of this you can implement and add on this option for your brand awareness and brand building of your company.
Data Driven Marketing Intelligence
Providing expertise from a marketing perspective about what data will work towards ROI saves time and headaches in any customer centric process. The main aim of data driven marketing intelligence is to collect huge amount of data unstructured data, analyze it in new forms of data and use it in marketing campaigns. This unstructured data can be in the form of images, videos, text, voice patterns etc. and can be get used to fulfill the marketing requirement as well as to improve the ad quality across the global market. For the demo concern we can consider the Teneo company’s example here, they use the AI to measure voice patterns, matches customers who call customer service with an agent of similar personality by analyzing the relevant voice patterns in real time.
Algorithms On Social Media
Platforms like Facebook and Instagram are steadily developing their algorithms to bring relevant content at the forefront of relevant news feeds. Image and voice recognition, sentiment analysis, and recommendations are all used by AI systems to improve user experience. And hence it is no secret that social media feeds are tailored based on individual preferences and AI can help you better. Microsoft’s artificial intelligence bot program , TAY prove that technology has yet assimilate complex information and cultural nuances. Automation tools like IFTTT help to automate publication of specific content and accelerates your social growth.
Ad Targeting
AI algorithms achieve the best cost per acquisition (CPA) from the available inventory for optimizing bids for advertisers. Deep learning enable handling mre signal for better detection of trends in user behaviour and it serves ads that basically running a recommendation engine and it does it well. When it comes to targeting of programmatic ads, machine learning helps to increase the likelihood a user will click. And it optimizes what product mix to display while re-targeting.
Conclusion
Artificial Intelligence running enormously in technological market as well as in industries for numerous concerns. Then how would marketing be the exception for this? You will get the basic convincing idea from this article regarding the use of AI in today’s marketing campaign and why you need to act on its implementation rather to just think upon it for your marketing strategies. Found it helpful? Do not hesitate to share!