Fascinating Examples Of Interactive Storytelling In Content Marketing
Interactive storytelling is enormously trending in content marketing world. According to IBM’s survey, over ½ of marketers accredit that personalized content promotes higher business engagements and helps consumers and other respective stakeholders to remember a brand. It’s a great news for businesses with effective content strategies, but many of them are still confused with this concept and trying to figure out what works for their business’s growth among the relevant audience.
When content is the concern, marketers face numerous conflicts with 50% finding difficulty in the consistency of content creation while others struggle to measure its effectiveness. A successful content strategy is not just about creating content but having the surety about its quality too while launching it on the world wide web. Henceforth, experts are more focusing to explore storytelling interaction in content marketing strategy and its becoming the key to customer engagements.
Still not clear how to make it possible? Here are some fascinating examples of interactive storytelling in content marketing that may help you.
Also Read: 5 Trends Shaping The Future Of Global Marketing
Infographics
Information through the graphics is what exactly the “Infographic” is stands for. Interactive infographics are on the rise because it causes fun to reader among with source of knowledge and information. Hence user got to be engaged with your website for a long time and eventually it increases the chances of the revisiting the site by the respective user.
The Boat
The Boat is new bang in social market which reflects visually haunting scroll-based story experience. Modification of this website reveals the interactive component of the story of boat in the rain and makes it feel like you are actually on a boat, in a large storm. This level of interaction dramatically increases engagements and keeps visitors on the page longer. So if you want to impress and increase the amount of engagements with your end user or visitor then “The Boat” is the best choice.
Microsites
Microsite contains an individual web page or a small cluster of pages which meant to function as a discrete entity within an existing website. Its domain might be its main landing page sometimes. Microsites are typically used in web design to add a particular group of information either commercial or editorial. So you can explore your business content over huge space of communities and groups.
White Papers
White papers provide great research results and most effective tactics for B2B website. Content Marketing Institute and MarketingProfs revealed the result that white papers are one of the most effective B2B tactics, they offer a personalized experience and an immersive portal for data-driven content. It helps to keep readers engaged by providing two key attributes.
Apester
Apester is an online open source software that an individual or businesses can use to make elements of interaction to incorporate into their website content. The site interactively supports the headline text and the bouncing ball makes you feel as if you are actually bouncing around the site. The motion of the ball bypasses critical branding pieces keeping the reader engaged. Apester’s website effectively showcases the meaning of branded “interactive storytelling”.
Personalized Quizzes
Personalized quizzes are astonishingly prominent and ultra-magnetic. Quiz results are useful for recommending the most relevant subsequent content. While many focus on delivering a fun, businesses frequently take them seriously aiming to use the format for educational purposes. Quizzes are famous because of their interactive and fun quality, many users find it amazing hence it matters and snateches the focus of businesses too. According to BuzzSumo, quizzes get shared an average of 1900 times and possess 82% of engagement rate. Eventually it results in the lead genertion and yield high conversion rates.
Landing Pages
Landing pages are simply the web pages that visitor can arrive at or land on. But in the concern of business landing pages deals with the main role in advertising and marketing. Landing pages limit the options available to your visitors and guide them towards your predetermined conversion goals. It is helpful in lead generation process. Webinar registration, consultation for professional services, discount voucher, contest entry etc. are some example of the form of landing pages.
Social Media Channels
This may sounds familiar nowadays to everyone of us, but still it is rocking in the content marketing strategy and that’s: “Social Media Channels”. No matter what but social media is enormously exploring its advantages over marketing and channels or sources of social media like Facebook, Twitter, Linkedin, Tumblr etc are the best at their own level to provide you the best platform to increase the engagements with your clients, stakeholders, other business persons, consumers and people worldwide. You can market your content easily by joining communities and creating business pages on this sites. It gives you a huge space to market your content.
Also Read:
Social Media Trends To Follow In 2017
Boosting Your Business Via Social Media Marketing
Why Your Company Needs An Official Social Media Policy
Streaming Videos
Streaming videos is one of the best way to explore your content in market. In streaming video content can be sent in the compressed format over the internet and displayed by the viewer in the real time. Major streaming video and media technologies include “Microsoft Windows Media Technologies [includes: NetShow Services and Theater Server]”, “RealSystem G2” from “RealNetwork” and VDO.
Ebooks
E-book is the electronic publication format of book which would be available rigorously nowadays on world wide web. E-book mainly available in the form of pdf, documentation formats that can be downloadable, on personalised tablet like “Kindle”, on websites to read online etc. likewise e-books help you to market your content online. It is the easiest way to interact with your targeted audiences by knowing them the story of your business and services in sophisticated manner.
Conclusion
Interactive storytelling pays off huge rewards to your brand and level up your content marketing. Its visual, emotional, tactile and personalized approach help you to unlock audience engagements numerously. So what are you waiting for, ensure your presence in the digital era of interactive storytelling content strategy knowing this fascinating examples of interactive storytelling in content marketing.
