Top Content Marketing Trends for 2017
No matter how captivative your website design is, only great and consequential content keeps the ability to attract Google for your SEO benefits. Until and unless you have worthwhile content, you will probably fail to market it globally and it will not only affect on your global website presence but on your business growth too. So quality content is most important aspect that adds value to your audience and brand. And to market your quality content to increase your brand awareness globally, you should be knowledgeable about the current glorius content marketing trends for 2017 that are mentioned below. Have a look!
Also Read: Interactive Story Telling in Content Marketing
Defensive Mechanism
Well your content can save you! Yes, it will if you possess that will power to maintain your brand by inclining your focus utterly on your target audience. It helps a lot if your business or organization is dealing with any conflict and you need that defensive mechanism. And here you go, in 2017 you can make it worth with your content that you used to market and explore regarding your brand awareness and which captivating your target customers and audience to make the strong engagement bonds online.
If we see the best example how this trend works, then we should consider the recent one of Kellogg’s pulled advertising drama socially through twitter and how it got targeted by the audiences of Breitbart News. For the combat Breitbart aggressively came after Kellogg’s with a #DumpKelloggs campaign, and simultaneously Alexander Marlow [Breitbart News Chief Editor] stated on Twitter : “Boycotting Breitbart News for presenting mainstream American ideas is an act of discrimination and intense prejudice.” The campaign trended on Twitter and was picked up by all the major news outlets. Kellogg’s simply has no power to combat this. Sure, it can send out a news release and talk with the press. It can do an ad in The Wall Street Journal or some other outlet, but Breitbart has a huge audience of followers and can basically attack anyone it wants without repercussion. According to FiveThirtyEight, Breitbart.com’s traffic increased at a faster rate than almost every other media site during the election process. Whether you agree with its site or not, there is power in its audience and growth.
User Generated Content
Basically user generated content is the type of content that has been created on the basis of your quality of services provided to the customers, your target audiences use to generate this type of content which may be describe them as micro-influencer content marketer. Tweeting on your brands and product and services, comments on your blogs, images and videos, posts, events, etc. are the few types of user generated content. User generated content is very trendy in content marketing, as 85% of people trust the content and comments made by other people related to respective brand rather than the content spread by company.
Niche Specific Content
Writing a post or a blog about a specific area of your niche can help you to get rid of spamming and it’s a proof of the uniqueness of your content and eventually help you to increase more readers and traffic on your website. Millions of articles and blogs get posted on the internet and majority would be found of same topics for it which may oversaturate the content on the interwebs, hence marketers are get down with their own niche topics for the content marketing nowadays.
Visual Content
Visual content is nothing but the visible content in the form of images, infographics, videos, memes etc. that describe something about your company, services and brand. If you are about to commence on a content marketing, you must have idea about what exactly stimulate online growth and engagements. Certainly text based content is an integral part of marketing, but if you want to get stuck deeply in the digital era, then visual content is the top game in content marketing to play on.
Interactive Content Marketing
Interactive content marketing consist of both the responses of marketer and customers equally. It’s the interaction generated through professionally designed and developed content that enables reader to choose different paths in the content & the captivating sections which is applicable to make it effective and engaging to increase brand awareness. Interactive content marketing simply means more sharing and more engagements. While developing an interactive content always remember to benchmark the success by total shares and sessions time instead of click on rates and at the end it’s not about you and direct lead generation, it’s all about providing value to the targeted audience. Interactive content allows the user to interact,enjoy and dive in the process by gaining insight without feeling targeted. It requires discipline and a secondary focus on conversion rate optimization.
Influencer Marketing
Influencer marketing mainly deals with the concept of leader to drive your brand’s massage and explore your company’s slogan all over the world. Influencers focuses on inspiring and hiring influencer to get out the word for company’s brand. Influencer marketing done on the two basic paths of marketing:
- Social Media Marketing
- Content Marketing
Content : Analytics & Attributes
Well, how your content is helping you? If you really want to know about the benefits and losses that your content marketing brought to you should be countable as per its analytics and attributes. Google analytics certainly falls in short of facilitating clear map of how much each channel is driving engagements with content and how an engagement with the content at the top of the funnel influences a CRM registration at the bottom of it. And it is expected in the evolutionary world to have creative skill sets comet the realization that successful content marketing measurement with different approaches and tools. That’s why, many companies are turning to solutions like “Trendemon.com” to better optimize their true content attribution and engagement.
Conclusion
Although 2016 was bit hard to break through the noise of content, 2017 is utterly loud for experimenting with new skillsets, mediums and techniques for marketing the content. So with various disillusionment along with innovations, we can hope to see the increasing growth graph of content marketing this year with these top content marketing trends to follow in 2017.
