Things You Need To Know About Influencer Marketing
In today’s marketing- “Influencer Marketing” is a brand new trend that deals with the role of working with influential people online to explore the word about your products and services through social media. Influencer marketing is the type of marketing in which individual is the key focus value rather than the whole targeted market which identifies the individual that have influence over oriented marketing activities and potential buyers around the respective influencers where content may be structured as a testimonial advertising of potential buyers or may be third parties. Running a successful influencer program involves more than focusing on influential people to give a positive review about your brand and product, here in this article you will find out the things that you really need to know about “Influencer Marketing”. Have a Look!
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Concept Of Influencer Marketing
If you mention this concept name into browser bar you will get millions of results but apart from that the following definition is the suitable one and easy to understand about this concept:
Lee Odden describes the essence of “Influencer Marketing” as:
“Influencer Marketing is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals.”
Need Of Influencer Marketing
Internet is the most powerful tool we are having now a days for everything so its use can not be exceptional for marketing too. Most brands possess the idea regarding optimization of social space to be recognised and this is what led to the birth of “Influencer Marketing”. This strategy helps brands to connect with the right people and their massage across in an effective , organic and authentic manner. As well as it provides the opportunity to reach out to niche audiences and create a huge impact than the traditional methods of advertising. The main need you will fulfill with influencer marketing is about your brand awareness.
Right & Wrong Things About Influencer Marketing
Being alert about new trends is good to explore your business progress graph but how you’re using it reveals the real results. So here few right and wrong things regarding the “Influencer Marketing” that you need to know, if you have decided to implement it:
Right Things:
- Influencers tends to work with those brands and products that reflect the legitimate and clear image of their brand according to their services and products that they are serving to their customers. So check out if your brand would smoothly fit into their posts or not and sync with their beliefs and values.
- Building a good and long lasting relationships with other influencers.
- Making sure that your campaign format is satisfying to you, your customers and other influencers.
Wrong Things:
- Providing all the communication without the security and confidentiality concerns.
- Undervaluing the influencer
- Being Disorganised
Main Focus- Clear Goals
While following this strategy make sure that you are focused on your business goals. Clear that image of goals in your eye sight so that you can spell it clearly by influencing to other people and letting them know about your services and products. The first step in building an effective influencer program is to determine what the program goals are. An influencer marketing campaign without clear goals is a recipe for failure. Transparency is the key! Always remember this sentence if you are dealing with this marketing strategy for your business and then only you can expect a great result.
Social Media Influencer
This much familiar concept if you pursued the knowledge of “Influence Marketing”. A social media influencer is simply an individual who carries influence over others through social media. Its format may vary and no two influencers can be same. For example if we see about social media influencer then let’s have an eyesight on the DJ Khaled’s news that has been revealed by Snapchat and Washington’s post- Snapchat has revealed his tag as “The King Of Snapchat” as he made his 6 million followers within few months, where Las Vegas Convention and Visitors Authority debuted on the social network that, they hired DJ Khaled for an account that brought in more than 350,000 views in the first two days alone. So here we can see the best example of social media influencer. Just like this if you are maintaining your brand and keeping your words, you may get hits like DJ Khaled on social media.
Role Of High Quality Content
Without content there is nothing you can see online hence probably you will fail to explore. Just having the content is not enough it should be effective, influential and best enough to explore your brand’s trademark. Create a brand messaging and calls to action that reflect a feel of native to authentic influencer content. Allow the influencer by your content to tell their story and connect to your channels.
Influencer Ecosystem & Influence Process
Ecosystem and process are both the main factors of “Influencer Marketing”, elaborated as follows:
- Ecosystem
Influencer marketing ecosystem based upon sources of influencers that can be vary from traditional to the modern concepts. Traditionally target influencers are easy to identify, likewise of press, high profile executives, industry analysts etc. while for most B2C purchases, influencers might include people known to the purchaser and in B2B includes consultants, financiers and user communities. IT sales are influenced by bloggers, consultants, technology resellers etc. and like this ecosystem of “Influencer Marketing” works in various fields.
- Process
Basically influencer marketing is processed through the concept of RACE model. It can be spelled as follows:
RACE-“Reach-Act-Convert-Engage”
Multi Channel Campaigns
To focus on a single social media platform for an entire campaign is not the good idea at all. You have to maintain the multiple channels for your campaigns. Diversity and flexibility must be included in any influencer marketing campaign you generate because a majority users tend to follow their favorite influencer across multiple channels. Use cross platforms tactics and tailored content for each unique channel.
Conclusion
In 2017, types of collaborations between big brands and influencers are only to increase. If influencer marketing is the beginning, then what’s next is the shift from social media to social marketplaces. Well for now you can go with the flow of this brand new marketing trend of “Influencer Marketing” to grow your business and brand awareness taking this necessary things under consideration.
