Tips To Compete With Giant Brands Using SEO
We can see the world of giant brand around us like Apple, IBM, Microsoft, Channel, Nike, Adidas, Jimmy Choo etc. from various categories. They have maintained their mark very bright by providing a world class facilities and services to their customers. It was not so easy for them to reach their desired spot. Once they were also in a start up phase, they have also dealt with big and giant brands those were present in their times of competition. In this era you have the concept of SEO as a bonus that can make your dreams come true of being a big brand and to secure a best place in market. Every company or business want to own that golden spot in the world of huge brands and it’s never too late to start with. You can be a winner by competing such a giant brands using SEO.
Also Read: How Hosting Affects Your Website’s Search Rank?
Ensure That You Are Ready For Battle
Before you start battling with huge brands you must be prepared with many considerations. You have to possess a deep knowledge about all those brands in market that you are going to compete with. You have to be aware with their working and marketing strategies.
Before get launched in market place you have to ask this question to yourself that are you ready to play this battle to compete with giant brands on SEO? For that make sure that you are getting a positive vibe and you should consist of best website design possessing with fast responsive factor in it. If you fail to bring people on your site, you will recognize eventually, your efforts that are taken till now completely wasted. You need to ensure that your website is easy to navigate, easy to access, 24/7 available with customer service support team, mobile compatible, quick responsive and with no broken links.
Whip your website into shape, it is necessary that your website is communicating properly with Google and you can do that by using “Google Webmaster Tool”.
At last if your visual branding is consistently highly qualitative then automatically your customers will value your business.
Effective Content Marketing
It is a hard part for big companies to go with content marketing campaigns and it takes a lot of time for them to execute their strategies about it. But for small ones it is the advantageous thing so, before you look forward for content marketing you have to consider few aspect:
- Authority
When you publish something online in the form of posts, blogs, news feeds etc. you are provoking your audiences with some authority to read them out. Consider and study well on expertise and experiences that you are going to offer in your content to bring insight to new audiences. Be a recognized and authoritative content publisher, because every piece of content that you publish directly deals with your ROI.
- Social Media
Here also small business having advantage to promote their business. Social media can be a best platform to show your uniqueness by being engaging and worth following. Respond and follow to experts that are relevant to your business and make response on their posts and content to get followed back from them, it help you to put your mark of presence simply and you will be in their eyes.
- Collaboration
Linkings of useful external content, organizing real life events and campaigns, connecting with fellows who promote you and guest blogging are few of very effective things that can cause a best collaboration strategy to market your content and your brand. Small businesses are competitive but mostly less vicious so apply this advantage by collaborating on content with other small businesses that will complement you on your own business.
Inventory of SEO Asset
Making inventory of your SEO asset that is your content check point plays an important role while you are competing with other giant brands. Everyday take look on Google Analytics and see which pages of your website and blog getting a lot of organic traffic, overall page view reports, popular entry pages, infrequent exit pages, bounce rate etc. that gives you the overview and current status of SEO asset. Try to get possession with old domain around 2000s because Google is very impressed with old domains that it signals a business is stable and reliable. But do not abandon an old domain to pursue some sort of branding or SEO tactic, as it will cause more harm than good.
Long Tail Keyword Strategy
Long tail keywords are extended phrases or statements Google looks for, instead of much shorter, because it is easier to rank high for long tail keywords rather than short tail keywords, so they are important for small scale business to go beyond though they bring in less traffic. Long tail keywords are easy to optimize and you can reach to it with Webmaster Tools or by publishing lots of awesome contents.
Locality Approach for Optimization
Locality approach is to make local audience a bit more talkative to get your requirement gap fulfill. It’s a nice approach to make comparison about your product quality with the best that is already in market and you may get some inspiration to come across with improvements in your business. It will also helpful to bring your brand in your customer’s attention and they will eventually approach you if they find you are a well fit to serve them by fulfilling their requirement. Do literature survey according to your local area and make sure to connect with bundle of people out there in your city, get their reviews and find out inspiration for your new content.
Social Engagements
To grow business it is now a days essential to have social media presence and to keep maintain that presence you have to develop social engagements. Social engagement is nothing but to get connected with people with huge amount so that you can set the limit of sky for your customer’s approach to serve them your service. Is is an effective and famous method to nourish interaction and affinity in between brand and its customer. Social engagements causes a brand loyalty and trust, so it has a vital importance.
Recognize the Value of SEO
As SEO plays an important role in your business growth it’s necessary to know and understand its value. Optimizing your website and its maintenance require an investment. Well optimized website help your SEO and spread effectiveness with prospect of your brand to you customer no matter how they enter in your website. It’s a reward of good internet and SEO practices. Well developed and sophisticated website eventually for your business to attract business rather than just sit there and determine it. This is the kind of hidden value of SEO, it will be immensely beneficial to your business once recognize it well.
Conclusion
Though out there you may find huge variety of giant brands with whom you will get compared by your end user or customer no matter what. But don’t loose your hope, remember: The expert once was the beginner! And start your journey with full of confidence and apply this top tips while running your business as mentioned in this article. It will help you for sure to win this competition and make more and more such fantastic brands by sharing this article with your peer. Good luck!
