Social Media Trends To Follow In 2017
Social media is the powerful weapon to drive your business with huge scope. It has lot to offer for marketing your content with its new emerging trends. Facebook, Twitter, Tumblr, Linkedin etc. are few of its examples that are running in market with huge demand for advertising, marketing and sharing relevant content.
Social media is impacting a lot all over the globe, as we can see, over 19.7 million SlideShare presentations have been uploaded to the platform and more than 1 million LinkedIn users have published long-form content and 160,000 posts being published weekly.
Social media has that power to amplify your content universally with best scope only if you can accomplish it with its trends. Trends increase your reach, engagement and can gain immense exposure to your brand.
We have spell out some best trends of 2017 as mentioned below, get more of it to improve your business shell.
Also Read: Marketing Strategies To Drive Your Business In Summer 2017
Blogging and Social Media
Social Media and Blogging are both hand-in-hand concepts, they both are interdependent but both have a slightly different strategies that can be helpful for branding and marketing concern. In social networking; blogging and social media plays an important role as social networks are one of the fastest growing industry in the world. It communicates and connects people around the globe. Social media contributes major role in marketing while blogging is helpful to get required traffic on website. A blog is a great place to create the content that you can sell; and to market it social media henceforth exists in supporting role.
Rise in Augmented Reality
Augmented reality is nothing but a technology that superimposes a computer-generated image on a user’s view of the real world by computer-generated sensory input such as sound, video, graphics or GPS data. This technology based on the statement of “share experiences, not information”. So it is very helpful to use in social marketing or live marketing and hence it is now known as popular trend in social media.
The downfall of organic content
Organic content defines website pages that are found chiefly by users typing keywords into search engines, such as Google and Bing. This differs from ezines that rely on a loyal readership or subscribers for their page views. According to a survey conducted where more than 500 small and midsize business owners participated were asked how effective Facebook is at driving organic traffic to their business websites. One quarter of respondents said that Facebook’s “not effective”. And less than one in 10 ranked Facebook as either “extremely effective” or “very effective”. This is due to average organic reach on Facebook now drift around one percent. This shows that in 2017 we can foresee marketers will turn their strategies to focus on Facebook as a paid marketing tool which includes Facebook’s Lookalike Audiences tool. With the help of this businesses can gain qualified web traffic by converting to leads.
Paid promotion continues to rise higher and higher
It is hard to accomplish the desired web traffic by using organic content. On this, Facebook has made the change in algorithm that causes less traffic in content site. If you want your business’s page to be seen, you have to revert to paid social media advertising. As many people nowadays use paid advertising, its in demand, so eventually its price will get incremented. It is anticipated that by 2017, marketers will spend up to $35.98 billion on social advertising.
The downfall of twitter
The title of topic itself reveals a lot about the spooky truth of twitter’s corrosion. As Twitter Inc. release the news about dreary set of quarterly earnings, while the company beat investor expectations. It was also mentioned that the loss run about $132 million after taxes and its fourth quarter projections seem low. Twitter stock fell more than 10 percent after the announcement.
Boost in social ecommerce
Buying/ purchasing online has increased greatly in recent days and hence it eventually caused social e -commerce in focus of center. Newly made survey made consumers to express their point of view on interest in buying directly from social networking sites and they responded on it with positive vibes by mentioning the words that they will love to do so.
Snapchatters drifting towards Instagram
It’s anticipated that snapchat users are switching themselves on instagram after the launch of story which is an interesting trend. Instagram has a much bigger audience (600 million users) as compared to Snapchat’s audience (150 million). Snapchat offers limited means to measure and analyze progress as compared to Instagram while Instagram offers a whole lot of other additional features as compared to Snapchat such as permanent portfolio and the ability to use insights from Facebook too for advertising.
Personalized content
According to a survey, 61% consumers reported that getting respective offers is more important keeping their online activity private. They love getting personalized offers. Personalized content will rule social media in 2017 and that is what consumers expect. Social media sites will offer analytic tools and business features so that business can better track their followers and offer them with personalized content. Facebook retargeting ads will be used by more businesses to offer relevant and personalized content to their target audience.
Conclusion
Evidently the current social media trend and internet marketing is gaining speed and it has countless digital media and social networking sites, all of which possess a unique characteristic and purpose. These social networking sites have a huge impact on our day to day lives as well as on businesses worldwide. You may not notice the change in a fraction but over as a industry it has an impact on you on an individual level too. To make up to that and stay in the game you need to cope up with the current social media trends so that you are not outperformed in the market by your competitor. Mentioned above are some colossal trends shaping up the industry this 2017. Well, hope you can make it to your advantage with this article.
