How Hosting Affects Your Website’s SEO
The company you choose to host your website really make sense for your website’s SEO. It affects on your website ranks when it comes to search engines. May be choosing a better hosting company cannot assure you the best ranking experience but it will lead you to avoid the ramification. Hence while selecting your hosting partner you must have to focus on facilities and service quality apart from price concern. But after all the considerations, the question hits on everyone’s mind is that- “How hosting affects the website’s SEO”? The answer you are awaiting of is stated as below, have a look.
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Speed Affection
Google explicitly mentioned that speed is one of search engines’ secretive factor and a part of their algorithms that affects less than 0.5% on your rankings, but still worth paying attention. If you are sure about the technical setup of your site which is optimized still causing a poor page loading times, then it’s time to reach out the relevant hosting partner for the solution and to move your site to another server. Huge resources on a server can slow down your website’s loading speed. So, moving your site to a less busy server or dedicated server can instantly overcome this issue.
It is a notorious fact that responsive websites are favored by various search engines as well as Google, because search engines love speed and fast websites are long way to climb up the SEO system than lethargic websites. Slow speed is surefire way to negatively affect relevant end user experience. To overcome this problem you have to ensure that your website hosting partner is reputed for fast loading website facility which is eventually beneficial to you in same required way.
Accessibility
Accessibility is in danger when your site is down or has crashed temporarily. All the speed in the world doesn’t matter too much if your site is down. So true, isn’t it? Speed problem, inaccessibility and consistently irregular as well as unavailable websites can cause SEO penalties. There are few search killing practices, that have been followed by some hosting companies, such as-
- Demanding resource-intensive sites to drop plugins.
- Giving an accurate estimate on uptime.
So, make wise choice when it comes to hosting partner and check if they are having highly reliable and well maintained servers and know that some hosting companies also provides other facilities like remuneration, guaranteed support and certain policies that protects site owners form unforeseen downtime. Webmasters mostly alerts you if accessibility issues crop up and recurring problems might warrant making a call to your host to find out what’s causing them.
Location
For the result of most relevant search topic, search engine needs to assess the website’s location and decides where to place it in their rankings. Suppose if a person is in Rome and searching for something then search engines will normally display relevant sites available in Rome having high page rank. With the help of your IP address they used to determine the location. IP address is assigned to your site based on the location of the server that you have hosted upon. Hence hosting company plays an important role here to set up your rankings higher as per your location.
Page Rank
Page rank is the type of algorithm that Google uses for ranking the particular website or keywords of web pages in their search engines. Websites that load quickly causes better customer experience and eventually rewarded in rankings. Web hosting plays crucial role in grand scheme of PageRank and SEO. Some host offers additional features as a part of their hosting packages like integrated marketing tools and business directory submissions that can help your site inch up in rankings. Traffic builds up and you slow down, so here information superhighway acts as a real highway. If your host has numerous connection to the internet, then they may reroute you to a less crowded connection and if they are accessing to a cloud infrastructure, the highway will be not crowded too much. Cloud infrastructure enables hosts to keep your traffic flowing and your site’s speed up, it simply adds processing capacity as traffic builds.
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Downtime and Uptime
When your website crashes and consumes a lot of time for loading causing downtime issue. It is the amount of time that your website is inaccessible due to problems with the hosted server. Search engine spiders often try to visit your site in a day and if they found downtime then they record it and consider it inaccessible and move to next one. If it happens mostly then your site gets unreliable and causes downgrade to your ranking. Search engine never show up the downtime zoned websites because it harms eventually the search engines brand. Ideally, everyone want their website should be accessible 100% but even 99% uptime means your website would be inaccessible for around 7 hrs in total, so it’s not unreasonable to expect a web host to provide 99.9% uptime and never settle for average.
Conclusion
As soon as hosting company drops its standards, it’s time to move your site to another hosting server. It is better to pay couple of hundred more in hosting than long term SEO damage to your website. In this article you can get idea about the affection of your hosting server on website’s SEO and hope it will help you out to choose the best hosting accordingly.
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